A study by C+R Research finds that 42 percent of people continue to pay for subscriptions after they stop using them. And I’m not alone: According to the personal finance app Rocket Money, in 2022 the average US consumer was juggling around 6.7 subscriptions (up from 4.2 in 2019), including streaming and retail, amounting to over $200/month. It all has me wondering, who are these subscriptions for?Īt this point, I’m extremely hesitant to sign up for any new subscriptions, even from the restaurants I love. Some are essentially beefed up loyalty programs promising perks like free delivery and points that can be used toward future purchases others are monthly meal deliveries that drop chef-prepared dinners right on your doorstep and others are wine clubs that bundle bottles with tasting notes to turn subscribers into instant connoisseurs. By my rough count, and I’m sure I’m forgetting some, I have around a dozen active subscriptions.Īnd now, restaurants near and far are practically begging me to sign up for even more memberships.
I still subscribe to Pandora, even though I know Spotify has more cachet. I subscribe to the Substacks of my colleagues, plus print and digital media of all kinds. There are the streaming services - Netflix, Hulu, Disney+ there’s Amazon Prime, which allows me to “subscribe and save” yet again, creating several micro-subscriptions within the bigger one and then there are the little indulgent services I’ve come to rely on - Stitch Fix, Chewy, Instacart+.
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